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Cut through the clutter of the web with built-in features that help you consolidate, arrange and manage your content. Hub View makes it easy to find and manage your content like favorites, reading list, history and books all in one place. Find, view, and share content effortlessly with a built-in QR Code Reader to pull up information at a touch of a button, Voice Search to use the web in more familiar ways, and InPrivate mode to keep your browsing data private. Your eBooks, passwords, and favorites are synced across your devices, so your browser is always personalized to you.
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Get savings on the latest Windows 10 PCs on sale. Get the App. Support Overview. Ask the Community. Support Packages. Downloads and Updates. Technical Assistance. About Sophos. Social Media. Sophos News. Investor Information. Sophos Home. Licensing Portal MySophos. Sophos Mobile Security for Android.
Overview Sophos Mobile Security protects your Android device without compromising performance or battery life. Features Anti-malware and antivirus protection Scans apps when you install them Scans previously installed apps both on your device and on storage devices Scans apps either on demand or in set intervals Shows you potentially unwanted apps PUAs Protects you from malicious use of USSDs Uses up-to-the-minute threat intelligence from the cloud Loss and theft protection Send text commands from pre-defined phone numbers to perform various tasks Remote lock or wipe a lost or stolen Android device Trigger a remote alarm to make your phone ring loudly Display a message for the finder Reset your device passcode Locate your device with tracking technology the device also sends its last location before the battery runs out Informs you of a SIM change Spam protection Filters incoming text messages SMS according to your rules Places texts with malicious URLs in quarantine Blocks unwanted calls according to the filters you set, e.
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The owner is at home enjoying a hot cup of coffee looking over his business plan, still trying to figure out what was missing. To anyone reading this, it may already seem obvious that the business owner could have definitely take a better approach to marketing his restaurant. Posters should have been placed all over the city, a large opening ceremony followed by a press release, and a dedicated social media campaign to let everyone know of his grand opening.
Yet as silly as it may seem to read this example, this is exactly the type of mistakes I see many business owners make. All of their resources are focused on creating exceptional products. Which inherently is never a bad thing, products should be as value driven and high-quality as possible. The problem is that the value of those products are not promoted as effectively as they should be.
So all that hard work is never given the proper attention it deserves. A general rule of thumb is to spend about as much time promoting your product as you do creating them. If you spent two days writing a blog post, then spend the next two days distributing your blog post in as many outlets as possible. The more you promote your content, the easier and faster the process becomes. We know small businesses do not have a large budget to dedicate to marketing or promotional events.
Even those that do have the money may find themselves only having a few channels to promote their content. We have gathered 28 tried and proven methods to guide you in marketing your app effectively. These steps will only cost you time and we are confident that if you follow them, you will have a significant increase in a number of followers and downloads then you have now. Marketing your app starts long before you ever bring it to market. Before you start telling your development team to start building out your app with a million different things, reach out to your customers and talk to them.
After all, you want to make sure that whatever you are building, is going to be just right for them. You can begin to reach out to your customers by first creating list of every single person you have ever sold to and even those who have only signed up to your newsletter. Send them an email and ask them for 5 or 10 minutes of their time.
Your customers are busy people so try to give your customers something in return for helping you. Incentivize your customers by offering them a special discount, or some form of educational content.
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After you have their attention, ask them a few questions to get an idea of what they might be searching for in an app. You want to understand the expectations your customers have with your app. In going through this process you will begin to uncover gaps you may have never seen before and you will have successfully build a bridge between yourself and your customers.
By including your customers in the app creation process not only are you subtly promoting your app, but you are making sure that the app you make fits the people you are catering to. The following is a quote from Bain and Co. How can you make the app more savvy and beneficial for them? Marketing your app can also extend beyond your usual field of influence and often times, these foreign connections are exactly what your company needs.
Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app. Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Business owners reaching out influencers should be careful to only present content that is truly relevant for the influencers and their audience.
While some marketers often offer monetary compensation in exchange for influencer promotion, we recommend you instead find influencers that truly value your company. Your viewers and theirs as well will quickly catch on that the influencer is being paid to act on your behalf.
Genuine sponsorships will aid your company much more and build a stronger following. Let influencers know you are building or have built an app. Ask if you can get some time with them to discuss the apps development or to gather some feedback. If you really want to have them on board, give them their own section within the app or work towards building an app that caters to both your needs. If you decide to go with either of those choices, make sure your values, interest, and customers align.
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If you have an existing website that is fully functional and mobile-friendly , then your site can be one of the greatest assets to promoting your app. At one point or another, all of your customers or anyone interested in your company will find their way to your website. When they do, it is important they all know you have an app. Including your app in your site could mean sectioning off a part of your site exclusively for the app.
Such as the corner of the screen or towards the middle of the web page. While this method can bring in more downloads we recommend taking an alternate approach. This way, the app is the first thing your viewers see. The pop-up page is simply a gentle reminder that you have an app and your customers are given either the option to download the app or continue to your mobile site. In addition to including your app on your website, include it in your regularly scheduled blog post is another promotion strategy you can leverage.
You may do so by creating a complete blog post solely about your app or including a call to action at the end of every blog post to invite your viewers to download the app. When writing the blog post solely about the app, write a complete story about your app and let your audience know the purpose behind it. Tell them how this app can facilitate and make things easy for them. Include your app links, screenshots and videos to help them get a good understanding. Your new app needs to be engraved into every aspect of your marketing, that includes all of your emails.
As a business, you will send out countless emails and not including your app in each of those is a missed opportunity. Any email that is sent out, whether it be from your tech support, your newsletter or even the payment confirmation email should include a footer with one line advertising your app.
Include details such as what can be accomplished through the app and a link redirecting towards the download page. Capitalize by incorporating your app links into newsletters, customer service emails and also make it a habit to use it in email signatures. For more stats on email marketing, check out this piece.
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Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. Why, How, and What.
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Assign a team to work on bringing this video together. The collective minds of more than one individual will help you to finish projects faster and with fewer errors. Keep in mind that your demo video is not meant to stay the way it is now.